Using Print to Drive Web Traffic

Using Print to Drive Web Traffic

Marketing is about reaching your total marketplace and print is an effective tool in a multi-media approach.

In today’s world it is not just about the printed piece, but it’s also how do you engage the person with the smartphone. Developing high-quality print pieces that get attention and drive an interactive web experience is what many organizations are looking for.

How do you develop print pieces that drive web traffic? One of the best ways to tie your print marketing to the web is by using Quick Response (QR) codes on your materials. QR codes will allow you to interact with your potential customers anywhere – your customers will no longer have to be at a desktop computer to research your company or take advantage of an offer.

QR codes are specialty bar codes that are read by a smartphone application. Once scanned these barcodes can send you to a web page, a text, or contact information. For more information about QR codes, see our blog post about the subject.