Welcome to Marketing Tips from Prospect Communications 
Be Personal, Get More Sales
There is a lot of hype about social media these days - Twitter, Facebook and Linked-in. These vehicles are tools that can help you reach more people and leverage contacts, but they do not replace personal contact.
Remember: For Significant Purchases People buy from People!
You should use social media to leverage your contacts and to reach potential prospects, but you must stay personally engaged with your ideal customers and prospects. In these times it is especially important to:
- Know what you offer and who is your “ideal customer” Do you provide a service or product that is unique? Make sure you know who the best prospect is for your product or service. For example, if you make left-handed super-sharp scissors, then the pursuit of left-handed precision artists would make a lot of sense.
- Focus on customers and prospects that are a good fit for your offerings You will gain a greater return on your time and marketing dollars spent, if the prospects you are pursuing need your offerings and can afford them. A “spray and pray’ approach to sales and marketing is very expensive and generally results in little return.
- Stay abreast of what your “ideal customers” are worried about Do you know what keeps them awake at night? What are your customer’s major issues? Is there an event that has caused them to think or act differently. For example, when you have a security breach on your network you are more likely to be very interested in security solutions.
- Look to help resolve worries – not sell “stuff” Do your offerings help your customers win new customers or solve major problems? People will act quicker to resolve headaches versus spending time to address nice-to-have issues.
- Stay in constant contact and be memorable. It takes many touches before a prospect is ready to buy (some statistics suggest that over 10 touches are required before a reasonable sales discussion occurs). Our recommend is
- be memorable – personalize your messages and make them relevant
- don’t solely rely upon an email - a multi-media approach is more effective
- pick up the phone - have a conversation
Remember: People buy from People!
In a world where we are getting cryptic text messages and “tweets” a personal conversation can be unique, memorable and refreshing.
What is New - Create Engaging Slide Shows
 We are currently working with a client that is looking to launch a new line of products. Like most markets there are lots of product announcements and most people have become numb with information overload. How do you do something different and get your message heard?
Challenge: Getting concise engaging information to a target audience.
What is the best way to present the information in an engaging fashion so that it gets noticed and people take the appropriate action – go to a web site or call?
Solution: An effective engaging slide show.
We are working with new technology that allows you to create engaging messages quickly and without lots of production costs. By using video, images and text you can quickly create slide show messages that are engaging and get results.
Contact us if you are interested in seeing how an effective slide show could help you.
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Prospect Communications is a marketing firm dedicated to driving growth and delivering results. We offer strategic marketing and creative design services to help our clients succeed. Our integrated production capabilities uniquely allow us to deliver solutions quickly and cost-effectively so that our client can realize results faster. |
